Going to the source
Yes, it’s back, the Vocabulary Builder feature. The best I can tell you at this time is that it will be a monthly feature. It will consist of words, phrases, evolving concepts, and all that “stuff” that sounds really great but few are aware of what it really means – or they’ve forgotten.
This month starts with two words. They seem relevant because of the way our social atmosphere is starting to go.
The first word is “cogent.”
Dictionary.com tells us it’s an adjective. Great site that it is, it even provides various iterations in the form of adverbs as well as adjectives. It has two definitions, which essentially convey the same idea, being:
- convincing or believable by virtue of forcible, clear, or incisive presentation; telling.
- to the point; relevant; pertinent.
We strive to make cogent (clear and understandable) presentations at our department meetings. We want the client sales presentation to be relevant to their needs so that they will be more inclined to purchase our product instead of that produced by the competition. The interview was so cogent that it convinced the Hiring Committee to go with Candidate A instead of Candidates B or C.
Clear and convincing is what we’re attempting to communicate by using the word “cogent.”
Now what about this word, “lucid?” How did that get hauled into this conversation? (Would you believe My Muse forced me to include it?)
It’s another adjective (a word that describes the subject of the sentence). Again, Dictionary.com is my point of reference. They define the word as meaning:
- easily understood; completely intelligible or comprehensible: a lucid explanation.
- characterized by clear perception or understanding; rational or sane: a lucid moment in his madness.
- shining or bright.
- clear; pellucid; transparent.
Well. Although my consciousness demanded that both words be included in this re-launch, it appears there was more purposefulness to this than mere whim.
Helpful Resources:
For Your Information – Radio
LinkedIn
The Desk 